Can someone please explain this to me?

2003 - Universal Pictures releases "Hulk," directed by Oscar-nominated Ang Lee with a budget of at least $120 million.  It managed to gross about $250 million worldwide, but overall the whole project was considered an expensive misstep, with the main complaint being that the redesigned CGI Hulk turned off hardcore fans.

2008 - Universal will release "The Incredible Hulk," directed by a never-been-nominated-for-anything director named Louis, with a budget of now at least $130 million.

My question is this - if you were gonna spend another couple hundred million bucks making a movie you just made a few years ago that didn't work but you wanted another shot at it anyway, why would you make the new Hulk exactly like the old one??